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Our Brand Pillars


At FUJIFILM VisualSonics,  our Brand Pillars define how we do what we do. We are leaders in the industry because we operate with these four pillars as our guide to excellence.

Brand Pillars


FUJIFILM VisualSonics has been built on the pillar of Innovation. We originally introduced our Ultra High Frequency technology in the area of preclinical research, specifically in small animal models of human disease (e.g. mice or rat models). This coincided with the explosion of the human genome project (circa 2000), where numerous genetic models of human disease were developed in small animals. By using high frequency ultrasound, researchers were able to study their live animals in real-time, longitudinally, and with no issues of safety or side effects. After 15 years of continued innovation, FUJIFILM VisualSonics recently launched a new ultra high frequency ultrasound system for clinical use.  Innovation is at the heart of everything we do. Our customers depend on our ability to research, develop and continuously improve upon our incredible technology.


At the core of our business is Expertise. Expertise is considered one of our brand pillars simply because without it, we would not be able to develop our innovative, award-winning technology. The expertise our skilled staff brings to the organization supports Research, Product development, Product Innovation and quality Support to our customers. We, at FUJIFILM VisualSonics, are credited with inventing Ultra High Frequency ultrasound for research and clinical use and honor that legacy through our continued dedication to deliver the finest UHF imaging experience to our valued customers.


Collaboration is at the heart of our organization. Today, there are1000's of medical research publications citing usage of our Vevo imaging solution as the technology of choice. Collaboration with medical researchers and professionals in the field is integral to the mutual success of both our organization and our customers. We support the healthcare community by providing our expertise and guidance as required and we also depend on the same community to give us valuable feedback on how we can improve our technology in order to fulfill future needs of healthcare.


We are the world leader in Ultra High Frequency ultrasound technology. Our success depends on our ability to maintain our leadership in the niche UHF market. No other ultrasound technology company can match the frequency range of FUJIFILM VisualSonics systems (up to 70MHz). We have been able to prove our leadership for use across cardiology, cancer, neurobiology and many more applications for preclinical use. More recently, we have shown leadership by being the first to introduce Ultra High Frequency to the clinical market. We are committed to being leaders in Ultra High Frequency ultrasound and our drive to remain the leaders motivates us to deliver the best, most innovative products possible. 


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